Stop guessing what moved revenue.

Northline shows activation, retention and expansion in one workspace your team will actually open — no SQL queue, no weekend dashboard rebuilds.

Start a 14-day trial Book a walkthrough

4.8%median activation lift
11 minto first insight
SOC 2Type II certified

Features

From first session to expansion

Six surfaces product, growth and CS share — funnels, cohorts, revenue, alerts, session context and a workspace that survives security review.

Funnel intelligence

Pin drop-off to the exact step and cohort. Funnels rebuild as you filter, so you are not maintaining a graveyard of saved queries.

Retention cohorts

Week 0 through Week 12, side by side. See who stays after the aha moment, not just who created an account.

Feature to revenue

Attribute expansion and churn to the features people actually touch. One number sales and product can defend in the same room.

Quiet, then loud alerts

Slack or email when a KPI leaves its band. Silent when the week is fine. Impossible to miss when Monday will hurt.

Session context

Jump from a chart to the sessions behind the swing. No hopping through three other tools to learn what users did.

Trusted workspace

Roles, SSO and an audit log. Your security review will not be the reason this slips a quarter.

Pricing

Plans that scale with events

Start on a 14-day Growth trial. No card required. Upgrade or cancel before day 14 and you will not be charged.

Starter

$49/mo

For early-stage teams instrumenting the first loop.

3 seats
50,000 events / month
30-day data retention
3 saved funnels
Email support

Start with Starter

What teams ask before they instrument

Straight answers on setup time, privacy, export and the trial. No sample-data theater.

How long does instrumentation take?

Most teams ship the JavaScript snippet and 8 to 12 core events in an afternoon. We publish a SaaS event cookbook so you are not inventing names under a deadline.

Do you store personal data?

Northline is built to run without PII. Identify people with your own opaque IDs. We are SOC 2 Type II and sign a DPA on every paid plan.

Can we export or warehouse the data?

Yes. CSV from any chart on every plan. Growth and Scale add a nightly warehouse sync to BigQuery, Snowflake or Redshift.

What happens if we exceed our event cap?

We never drop events mid-month. You get a warning at 70% of the cap. Overages bill at a published per-100k rate, or you can upgrade with one click.

Can we try Northline on production data?

The 14-day trial is the full Growth plan, including SSO and alerts. Cancel in one click before day 14 and you will not be charged.

Northline

Product analytics for SaaS teams that are tired of rebuilding the same dashboard every quarter.

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